This TVC for Samsung made me laugh, i'm probably a sucker for lame humour etc. so i thought this was hilarious, you'll have to look for your selve and decide. Even though the ad could have been better produced it still manges to get the message acros. Looking at the usual Samsung advertising, this is nothing like it.
The whole ad is all about the hidden truths no one new before 3D TV. It makes fun of a wide array of classic pieces of art. This tactic i believe is used to engage a younger target audience that probably wouldn't be interested in art. By turning something so static and old into something new and exciting shedding a different light on the Mona Lisa... enjoy.
References:
YouTube - Samsung: Leonardo da Vinchi in 3D . (n.d.).YouTube - Broadcast Yourself.. Retrieved May 30, 2010, from http://www.youtube.com/watch?v=u_C4pdgXqqI
Samsung: Leonardo da Vinchi in 3D | Ads of the World.Ads of the World | Creative Advertising Archive & Community. Retrieved May 30, 2010, from http://adsoftheworld.com/media/
AMSUNG New Zealand - Main. (n.d.). SAMSUNG United States - Main. Retrieved May 30, 2010, from http://www.samsung.com/nz/
This series of TVC's for Warburns Bread i thought were pretty funny, with their use of over execrating the proces of a loaf of bread getting burned and the dramatic delivery of bread.
They decided to use a more vintage old look to portray the history of this bakers family. The ad's are set in a period of war using a hero to star in these parody type adverts.
The hero in this case is the delivery man dressed up as a soldier going to war, accompanied by dramatic music the character inspects the troops before heading out for the delivery of bread.
I wonder if the name of the company had anything to do when it came to inspiration "WARburtons". I like the ads as they are well executed and produced, and entertaining to watch.
References:
Warburtons Family Bakers. (n.d.). Home - Warburtons Family Bakers. Retrieved May 30, 2010, from http://www.warburtons.co.uk/
RKCR. (n.d.). RKCR. Retrieved May 30, 2010, from http://www.rkcryr.com/rkcr.php
Warburtons Bread: Burnt loaf | Ads of the World. Ads of the World | Creative Advertising Archive & Community. Retrieved May 30, 2010, from http://adsoftheworld.com/media/tv/warburtons_bread_burnt_loaf
YouTube - Warburtons 'We Care' advert. (n.d.).YouTube - Broadcast Yourself. Retrieved May 30, 2010, from http://www.youtube.com/watch?v=WSxZCrTGhpc&feature=related
YouTube - Warburtons Bread- Burnt loaf. (n.d.). YouTube - Broadcast Yourself. Retrieved May 30, 2010, from http://www.youtube.com/watch?v=t8PjjGUlYs8
I thought this TVC gives a nice different angle on the "quit smoking" campaign everyone is trying to master these days, advertising agencies the world over are trying to figure out a clever way to get people of the cigarettes.
Check out this ad, i think they did a nice job:
The story line was the first thing that got me hooked, it's intriguing and i wasn't 100% sure where they tried to go with it, touching the subject of dumping of waste which has been going on in the world for a while and is slightly controversial.
What are your opinions, how do you think this TVS ads up against some of the stop smoking campaigns that have been running in NZ. The NZ ads seem to have gone the opposite direction trying to make not smoking a "cool" thing by getting "celebrities" and tv personalities to endorse it.
References:
" YouTube - Non-smokers Rights- Toxic Brainstorming- Ads of the World ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 30 May 2010. .
"D.N.F. (Non-smokers Rights): Toxic Brainstorming | Ads of the World." Ads of the World | Creative Advertising Archive & Community. N.p., n.d. Web. 30 May 2010. .
Surfing the web looking for something interesting to blog about; i stumbled upon this beautifull well designed and clever ad:
I think this is a very well crafted ad about a serious subject yet entertaining and funny.
The ad itselve is about and against a new law lobbied into existence by major Co-ops in Canada forcing small local farmers out of business.
The idea of having an endangered species illustrated onto a simple potatoe sends a powerfull message of which the viewer can grasp the concept emidiatly.
Reading into the story a bit more it almost feels like this is "guerilla" advertising; battling the giant corporations put in power by money and greed. I love the concept and the way the typography is set. The use of a more organic feel to the whole piece ads to idea of supporting local produce some of it being free range and organic, it could picture a table cloth on one of the stalls at the farmers market used to showcase their produce. I also have to admit that even the emboss on the type works very well with the organic feel of the background. The simple color sceme also really ads to the impact for the main illustration and still manges to bring out the text. The ads where designed by Chuck Phillips from Cocoon.
References:
" The Potato Coaltion of Manitoba." The Potato Coaltion of Manitoba. N.p., n.d. Web. 30 May 2010. .
"The Potato Coalition Of Manitoba: Panda | Ads of the World." Ads of the World | Creative Advertising Archive & Community. N.p., n.d. Web. 30 May 2010. .
So i watch a bit of BBC late at night when i can't fall asleep and among interesting world news and programs they also seem to be the place where massive companies advertise their brand.
One of those being Chevron Corporation. If you watch a BBC you will most definitely understand the tone of voice most of the ads on the program use; you could best describe it as the "you can really, really trust us" kinda voice accompanied by a piano. This made me think: "what's going on, what are they hiding or why are they trying to reinstall and maintain trust among people that; well lets face it don't have much to do with the oil industry on that level". After doing a bit of research and looking into the history on Chevron it became clear to me that they did't have the cleanest record and yes indeed could benefit from cheesy advertising with the "thrust-worthy voice" overlay.
Here is the TVC in question, later i will show you some parodies which show what people really think.
So this ad for a major oil company talks about renewable thermal energy which Chevron also produces, it installs trust and tries to educate the viewer that in fact Chevron has the solution to the problem which is oil.
You might think "hey why don't they just advertise petrol stations and services..." well that wouldn't be a smart move on their behalve as right now they are battling a 27 billion dollar lawsuit for some "accidents" that might have happened in the past. The spotlight is on BP at the moment for their little oil slip up, so this calls for an ideal time for Chevron to become the popular kid in class.
The ad diverts you from the real issues and makes you focus on the good side of the company. Brilliant.
Here is a slightly edited version of one of their similar ads:
I thought the above clip is a strong view one a company which is so controversial.
Here is an other one of their ads, they're all quiet similar and all try to educate us...
And while browsing Chevron's YouTube channel i came across a video about a project called "Blind Faith" which i thought was kinda ironic putting it in todays perspective.
Chevron has also set up a slick website called "will you join us" trying to enforce their view on renewable energy, if they're being genuine or just trying to fool us all; i don't know but do make up your own opinion and let me know what you think.
To understand the whole advertising strategy better you might be interested in watching the documentary "Crude" and do some reading about the Chevron history, i'm not gonna go into detail because that would just lead us fo the beaten track...
References:
"YouTube - Renewable Energy - Chevron Human Energy Advertising." YouTube - Broadcast Yourself. N.p., n.d. Web. 30 May 2010. .
I felt like i had to do a post about this great advertising campaign by Fisher and Paykel and Colenso BBDO (who we've talked about in an earlier post on the fresh up ad)
You might have been aware that this campaign has been going for a while now with a huge array of different types of media outlets. The whole thing started on your tv, and than moved to the web targeting Facebook users and a website just for the ad where user could get a free pair of sock. One had to take a picture of their sock of which one was missing, it then when trough a "sock search engine" of course bringing up no result, giving an apology to the user and offering a free pair of socks on the house. Brilliant; don't you think?
Have a look at the lost sock website here and maybe even reclaim your lost pair... it's seriously cool and well done, just look at the flash intro which features a washing machine spinning around while you wait for the site to load.
The ad is more than just a cool TVC; it's reinsuring new zealanders that they are to be trusted, and are the top brand to buy. When you watch the TVC the old scientist runs you trough the history of Fisher and Paykel (very briefly that is) making an emotional connecting with the viewer (New Zealanders are suckers for everything KIWI). I believe this ad comes at a good time when the company is making huge losses, moved most of their production to China, and started to lose the audience trust.
The brands damage among the Kiwi public is inevitable but i believe this is probably their way of trying to redeem themselves...
of the couple no couples want to be (if you know what i mean).
Have a look:
This campaign features some common scenarios in which a lot of people find them selve at one stage during their relationship.
This campaign relies on people recognizing themselves and being able to admit that; "yeah thats us" to sell their product which are "romantic getaways"
After years together couples might find themselves getting... well too comfortable with each other and find that they're doing things that shouldn't be done in front of your partner.
I like the way the photos have been composed using bland colors to display a dull relationship that has lost its spark sometime ago. Every picture also focuses on both parties doing something different, not engaging with each other; as if the other person wasn't there.
The text bubble advertising the "romantic getaways" i find is just a bit to small and loses its presents in the photographs, i'm guessing they're relying on viewers curiosity to take a closer look which worked for me. But what do you think, would you get angry, upset and even repulsed if you saw the ad and you realized you where one of those people?
The ad is created by an Israeli agency ACW Grey who also have a pretty slick website, you should check out their client page it's very nicely done in flash. Have a look here.
Amorous Nose-Picking - Tzabar Travel Agency Print Campaign Wants to Bring Back the Romance (GALLERY). (n.d.).TREND HUNTER - #1 in Trends - Fashion Trends, Technology, Style, Design, Pop Culture and Marketing. Retrieved May 28, 2010, from http://www.trendhunter.com/trends/tzabar-travel-agency-print-campaign
GREY Group. (n.d.). GREY Group. Retrieved May 28, 2010, from http://www.acw-grey.co.il/israel/
Tzabar Travel Agency: Bath | Ads of the World. Ads of the World | Creative Advertising Archive & Community. Retrieved May 28, 2010, from http://adsoftheworld.com/media/
