Thirst is creepy...

Ok, so what's up with this new Fresh Up ad? It's weird! If only you let your imagination run wild when watching it you'll end up with a not so pretty picture.

In saying that, is thirst creepy, what do you think?

I feel like even though i don't like the ad they have done a good job getting my attention.

Have a look for your selve:

In my opinion Fresh Up is responsible for a lot of slightly annoying quirky ads which just stick with you, yet dont make me buy their product...

Maybe it's the whole color sceme they use, dirty greens and browns it just reminds me of those hill-billies you see in movies like "The Texas Chain Saw Massacre" and "The Hills Have Eyes". Why would i want to buy a juice that reminds me of those movies?

The ad is produced by one of New Zealands most talented agencies Colenso BBDO who recently made the Fisher and Paykel ads about the missing sock and also produced the symphonia ad for Vodafone. Both ads mentioned are in my opinion brilliant; the fresh up ad...not so, and apparently there is a whole series to come!

Their is also an interactive website on which you can "creep out your mouth" what this has to do with fruit juice... i don't know. People get the chance to upload a photo of them selve onto the page and "creep it out", it's silly but sure will give people a lasting memory.

References:

Fresh Up | Thirst is Creepy | New Zealand - Media. (2010, December 5). Advertising, Marketing, Media, PR News and more - Media. Retrieved May 27, 2010, from http://www.media.asia/searcharticle/2010_05/Fresh-Up--Thirst-is-Creepy--New-Zealand/39859

ColensoBBDO. (n.d.).ColensoBBDO. Retrieved May 27, 2010, from http://www.colensobbdo.co.nz/

Thirst is creepy. (n.d.). Thirst is creepy. Retrieved May 27, 2010, from http://www.thirstiscreepy.co.nz/

YouTube - Thirst is Creepy . (n.d.). YouTube - Broadcast Yourself. . Retrieved May 27, 2010, from http://www.youtube.com/watch?v=_q2mja5yNNk

Write the future:

Im sure most of you have seen the new Nike campaign called "write the future", which even before it official launch date leaked and went viral ahead of the world cup. The link wasn't meant to be public yet, but someone found it and since it has exploded on the internet with almost 10 million views on Youtube. The ad is of course star-studded with some of the big names in football including: Rooney, Ronaldo, Ribery, Didier Drogba and Homer Simpson an is pretty amazing in my opinion, striking all the right cords from the striking visuals, sounds and roaring crowds in the background.

The ad features all players experiencing glory and failure, therefore writing and re-writing the future with the faith of the whole country and their future depending on it. With a good story line as its backbone, this ad is one of the best i've seen in a while

The ad has got some funny bits and pieces and really captures the emotions and enthusiasm of the fans really well.

The ad was developed at Wieden+Kennedy in the Nederlands, who in collaboration with some very tallented camera people 3D artist and others managed to create a stunning ad. An interesting fact about this company and Nike is that they have worked together in the past, to be precise October 1982. Wieden+Kennedy who formed in Portland also made Nike's first Television ad which aired during the New York Marathon that year.

Check it out the 2010 and let me know what you think of it.

On the other hand, Stephen Armstrong from The Guardian has a completely different opinion about the whole thing, saying: "Nike's new World Cup ad is a mini epic, but the bizarre sight of a dejected Wayne Rooney with a beard is just one of the many things that are wrong with it". I don't particularly agree with his view, especially with some of the facts he puts forward about Nike imitating Adidas (which is not entirely true i believe). I will stop ranting on about it now so you can make up your own mind, but do have a look at his article.

References:

YouTube - NIKE FOOTBALL WRITE THE FUTURE - FULL LENGTH VERSION . (n.d.).YouTube - Broadcast Yourself.. Retrieved May 27, 2010, from http://www.youtube.com/watch?v=idLG6jh23yE

Armstrong, S. (n.d.). How could Nike get its World Cup ad so wrong? | Football | The Guardian . Latest news, comment and reviews from the Guardian | guardian.co.uk . Retrieved May 27, 2010, from http://www.guardian.co.uk/football/2010/may/25/nike-world-cup-advert

Goldman, Papson, R. S. (1998). Nike Culture- The Sign of the Swoosh. London: Sage Publcation ltd.

Nike Write the Future Full Version | The Inspiration Room. (n.d.). The Inspiration Room™ | "Mapping inspiration for creative minds Worldwide" | Home. Retrieved May 27, 2010, from http://theinspirationroom.com/daily/2010/nike-write-the-future-full-version/?utm_source=feedburner&utm_m

Nike | Write The Future | Wieden+Kennedy. (n.d.).Wieden+Kennedy | Full Service Integrated Advertising Agency. Retrieved May 27, 2010, from http://www.wk.com/campaign/wr

The "unlisted" YouTube video is closing in on 1 million views already - ‘Leaked’ Nike World Cup Ad Goes Viral Before It Even Launches - Softpedia. (n.d.). Latest News - Softpedia. Retrieved May 27, 2010, from http://news.softpedia.com/newsImage/Leaked-Nike-World-Cup-Ad-Goes-Viral-Before-It-Even-Launches-2.jpg/

Nike, Inc. - Wikipedia, the free encyclopedia. (n.d.). Wikipedia, the free encyclopedia. Retrieved May 27, 2010, from http://en.wikipedia.org/wiki/Nike,_I

Bluetooth Marketing

I decided to write a post about this, since i spotted one in the middle of Christchurch.
Walking home from work i passed a bus stop with a poster in the window saying "free music" underneath it had big Bluetooth logo. This sparked my interest so i decided to cross the road and investigate.
You might think: "Why is this design related??". Well first of, it grabbed my attention straight away, i am very interested in technology and its use of it so because of that and out of pure curiosity it made me cross the road to look at the advertisement on a bus stop.

Here are a few pictures i took:

This particular Ad Shel is promoting the launch of Fly Buys Music (i think its a new service, I've never heard about it) where you can download music with your Fly Buys points. The ad in the picture about is celebrating NZ Music month by giving away free music, 3 different artist are showcased and all 3 of them are made available at different dates, so thereby inviting the consumer to walk past again at a later date and download more music. A great way to refresh the memory: Visit FLYBUYMUSIC.CO.NZ!

Here's a little YouTube clip showing how it all works.

References:

Fly Buys Music. (n.d.). Fly Buys Music. Retrieved May 30, 2010, from http://flybuysmusic.co.nz/

YouTube - Bluber - The new age of mobile marketing systems . (n.d.). YouTube - Broadcast Yourself. . Retrieved May 30, 2010, from http://www.youtube.com/watch?v=cT59iE5DpHo

The New Adobe CS5 look

I got inspired to do a post on the new look of CS5 after visiting the Adobe Roadshow last week.

The new CS5 suite is looking absolutely amazing, wether youre a designer, coder, or making content in flash. You're gonna love it, i believe it's going to change the way we work!

Lets start by looking at the icons, here's a before and after of both CS4 and

CS5:

Here are some more images dating back from when every single program would have a different number e.g. Photoshop 7, Illustrator 10, trough to the current CS5

I also really appreciate the icometric grid they've used in the new design of icons and loading screens, maybe it's because i love iso grids but i believe it's something completely different; just like the software. You can also notice the inspiration they got from works of M.C. Escher who was definitely a pioneer when it came to isometric grids of which he based a lot of his graphic art on. Good to see they broke away from the standard rectangle box they used in older CS and experimented successfully with geometry, dimension, and translucency.

Here's a picture of the new splash screens:

The other great thing about the splash screens you will all love is that they won't load in the foreground, this means that for us designers we can just keep on doing what we where doing before the software launched, awesome you think; but wait there is more. Check out these interactive web pages they have created showing of the products features, every page is different http://www.adobe.com/products/creativesuite/mastercollection/

It's just proof that surrealistic art is alive and well and can be used effectively in todays creative advertising.

If you want to read an interesting interview Veerle (by the way you should really check out her website, shes an amazing designer and very inspirational)had with the lead designer about how they came to the new branding, you should probably check out this link here.

References:

"Adobe Systems - Wikipedia, the free encyclopedia."Wikipedia, the free encyclopedia. N.p., n.d. Web. 30 May 2010.

"CS5: An evolution of the designer'€™s toolbox: idsgn (a design blog)." Design and branding news: idsgn (a design blog). N.p., n.d. Web. 30 May 2010. .

Pieters, Veerle. "The new CS5 branding | Veerle's blog." Veerle's blog 2.0 - Webdesign - XHTML CSS | Graphic Design. N.p., n.d. Web. 30 May 2010. .

"graphic design | Adobe CS5 Design Premium." Adobe. N.p., n.d. Web. 30 May 2010. .