This TVC for Samsung made me laugh, i'm probably a sucker for lame humour etc. so i thought this was hilarious, you'll have to look for your selve and decide. Even though the ad could have been better produced it still manges to get the message acros. Looking at the usual Samsung advertising, this is nothing like it.
The whole ad is all about the hidden truths no one new before 3D TV. It makes fun of a wide array of classic pieces of art. This tactic i believe is used to engage a younger target audience that probably wouldn't be interested in art. By turning something so static and old into something new and exciting shedding a different light on the Mona Lisa... enjoy.
References:
YouTube - Samsung: Leonardo da Vinchi in 3D . (n.d.).YouTube - Broadcast Yourself.. Retrieved May 30, 2010, from http://www.youtube.com/watch?v=u_C4pdgXqqI
Samsung: Leonardo da Vinchi in 3D | Ads of the World.Ads of the World | Creative Advertising Archive & Community. Retrieved May 30, 2010, from http://adsoftheworld.com/media/
AMSUNG New Zealand - Main. (n.d.). SAMSUNG United States - Main. Retrieved May 30, 2010, from http://www.samsung.com/nz/
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