We care because our name's on it

This series of TVC's for Warburns Bread i thought were pretty funny, with their use of over execrating the proces of a loaf of bread getting burned and the dramatic delivery of bread.

They decided to use a more vintage old look to portray the history of this bakers family. The ad's are set in a period of war using a hero to star in these parody type adverts.

The hero in this case is the delivery man dressed up as a soldier going to war, accompanied by dramatic music the character inspects the troops before heading out for the delivery of bread.

I wonder if the name of the company had anything to do when it came to inspiration "WARburtons". I like the ads as they are well executed and produced, and entertaining to watch.

References:

Warburtons Family Bakers. (n.d.). Home - Warburtons Family Bakers. Retrieved May 30, 2010, from http://www.warburtons.co.uk/

RKCR. (n.d.). RKCR. Retrieved May 30, 2010, from http://www.rkcryr.com/rkcr.php

Warburtons Bread: Burnt loaf | Ads of the World. Ads of the World | Creative Advertising Archive & Community. Retrieved May 30, 2010, from http://adsoftheworld.com/media/tv/warburtons_bread_burnt_loaf

YouTube - Warburtons 'We Care' advert. (n.d.).YouTube - Broadcast Yourself. Retrieved May 30, 2010, from http://www.youtube.com/watch?v=WSxZCrTGhpc&feature=related

YouTube - Warburtons Bread- Burnt loaf. (n.d.). YouTube - Broadcast Yourself. Retrieved May 30, 2010, from http://www.youtube.com/watch?v=t8PjjGUlYs8