In saying that, is thirst creepy, what do you think?
I feel like even though i don't like the ad they have done a good job getting my attention.
Have a look for your selve:
In my opinion Fresh Up is responsible for a lot of slightly annoying quirky ads which just stick with you, yet dont make me buy their product...
Maybe it's the whole color sceme they use, dirty greens and browns it just reminds me of those hill-billies you see in movies like "The Texas Chain Saw Massacre" and "The Hills Have Eyes". Why would i want to buy a juice that reminds me of those movies?
The ad is produced by one of New Zealands most talented agencies Colenso BBDO who recently made the Fisher and Paykel ads about the missing sock and also produced the symphonia ad for Vodafone. Both ads mentioned are in my opinion brilliant; the fresh up ad...not so, and apparently there is a whole series to come!
Their is also an interactive website on which you can "creep out your mouth" what this has to do with fruit juice... i don't know. People get the chance to upload a photo of them selve onto the page and "creep it out", it's silly but sure will give people a lasting memory.
References:
Fresh Up | Thirst is Creepy | New Zealand - Media. (2010, December 5). Advertising, Marketing, Media, PR News and more - Media. Retrieved May 27, 2010, from http://www.media.asia/searcharticle/2010_05/Fresh-Up--Thirst-is-Creepy--New-Zealand/39859
ColensoBBDO. (n.d.).ColensoBBDO. Retrieved May 27, 2010, from http://www.colensobbdo.co.nz/
Thirst is creepy. (n.d.). Thirst is creepy. Retrieved May 27, 2010, from http://www.thirstiscreepy.co.nz/
YouTube - Thirst is Creepy . (n.d.). YouTube - Broadcast Yourself. . Retrieved May 27, 2010, from http://www.youtube.com/watch?v=_q2mja5yNNk
I love this advertisement. Haha, seen it a few times on TV and it makes me laugh every time.
ReplyDeleteReally gets the "creepy" factor across... and it's a smart and funny way to advertise thirst and Fresh Up. I like it. :D