Toxic Brainstorming

I thought this TVC gives a nice different angle on the "quit smoking" campaign everyone is trying to master these days, advertising agencies the world over are trying to figure out a clever way to get people of the cigarettes.

Check out this ad, i think they did a nice job:

The story line was the first thing that got me hooked, it's intriguing and i wasn't 100% sure where they tried to go with it, touching the subject of dumping of waste which has been going on in the world for a while and is slightly controversial.

What are your opinions, how do you think this TVS ads up against some of the stop smoking campaigns that have been running in NZ. The NZ ads seem to have gone the opposite direction trying to make not smoking a "cool" thing by getting "celebrities" and tv personalities to endorse it.

References:

" YouTube - Non-smokers Rights- Toxic Brainstorming- Ads of the World ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 30 May 2010. .

"BDDP & Fils." BDDP & Fils. N.p., n.d. Web. 30 May 2010. .

"D.N.F. (Non-smokers Rights): Toxic Brainstorming | Ads of the World." Ads of the World | Creative Advertising Archive & Community. N.p., n.d. Web. 30 May 2010. .